Affiliate Disclosure

Our Commitment to Transparency

At BuildARifle.com, transparency is fundamental to how we operate. This disclosure explains our commercial relationships with retailers and how they do and do not affect the content on our Site.

1. What Is Affiliate Marketing?

Affiliate marketing is a performance-based arrangement in which a website earns a commission when a visitor clicks a link to a retailer's website and completes a qualifying purchase. The commission is paid by the retailer — not by you. You pay the same price you would pay visiting the retailer directly.

2. Our Affiliate Relationships

BuildARifle.com participates in affiliate marketing programs with firearms retailers. When you click a "Buy," "Shop," or similar button on our Site, you may be redirected to a third-party retailer via an affiliate link. If you make a purchase after clicking that link, we may earn a commission.

We work with a number of established firearms and outdoor retailers as affiliate partners. Our retail partners may change over time as we add or remove relationships.

3. FTC Compliance

This disclosure is made in accordance with the United States Federal Trade Commission (FTC) guidelines on endorsements and testimonials, as set forth in 16 C.F.R. Part 255. Our affiliate relationships constitute a material connection under FTC guidelines.

4. How Affiliate Revenue Works

What generates revenue: A user clicks a Buy button, is redirected via an affiliate tracking link, and completes a purchase on the retailer's website.

What does not generate revenue: You browsing the Site, creating or saving builds, viewing pricing information, or clicking a link but not completing a purchase.

5. How Affiliate Relationships Affect Our Content

What affiliate relationships DO affect: Which retailers are featured in our Buy buttons — we only link to retailers with whom we have affiliate agreements.

What affiliate relationships DO NOT affect: Pricing information, availability information, or the build configurator. Non-sponsored product rankings, "Top Pick" / "Featured" designations, and editorial selections reflect genuine editorial judgment and technical specifications, not commercial relationships.

Sponsored products may appear with "Top Pick" or "Featured" designations and are clearly labeled "Sponsored" on their product card. Non-sponsored rankings, designations, and editorial selections reflect genuine editorial judgment and are never influenced by commercial relationships.

6. Product Information & Accuracy Disclaimer

BuildARifle.com makes a good-faith effort to ensure that all product information displayed on the Site — including but not limited to product dimensions, weight, caliber compatibility, finish and color, barrel length, materials, specifications, and pricing — is accurate and up to date at the time of publication. This information is sourced from manufacturers, retailers, and publicly available product data.

However, we cannot guarantee the accuracy, completeness, or currentness of any product information on the Site. Manufacturers may change product specifications, finishes, configurations, or availability at any time without notice. Retailer pricing and stock levels fluctuate independently of our platform. Dimensional data used in our visual builder is approximated for illustration purposes and may not reflect exact real-world measurements.

It is your responsibility to independently verify all product specifications, compatibility, dimensions, weight, pricing, availability, and legal compliance before making any purchase decision. This includes but is not limited to:

• Confirming caliber and platform compatibility with a qualified gunsmith or the manufacturer directly
• Verifying suppressor thread pitch and adapter compatibility with your specific muzzle device
• Confirming current pricing and availability on the retailer's website before completing a purchase
• Ensuring all components comply with applicable federal, state, and local laws in your jurisdiction
• Verifying weight and dimensional specifications with the manufacturer if precision fit is required

BuildARifle.com, Prime Media Group LLC, and their respective officers, employees, and affiliates shall not be liable for any loss, damage, or expense arising from reliance on inaccurate, incomplete, or outdated product information displayed on the Site.

7. Pricing Accuracy

Prices displayed on BuildARifle.com are sourced from our affiliate retail partners and are updated periodically. We cannot guarantee that prices reflect current retailer pricing at the moment you view them. Always verify the final price directly on the retailer's website before completing a purchase.

8. We Are Not a Retailer

BuildARifle.com is a content, configuration, and comparison platform. We are not a licensed firearms dealer, retailer, distributor, or manufacturer. We do not process payments, sell products directly, ship products, or hold inventory. All purchases are completed directly between you and the third-party retailer.

9. Questions

Prime Media Group LLC
d/b/a BuildARifle.com
3400 Federal Dr. PMB 1082, Eagan, MN 55122 USA
Info@buildarifle.com